• Home
    • Stmt
    • Planaproject
    • Worksheets
    • Links
  • Services
  • Events
  • Contact
  • About
Menu

Tools not Rules

  • Home
  • Resources
    • Stmt
    • Planaproject
    • Worksheets
    • Links
  • Services
  • Events
  • Contact
  • About

There can be only one (piece of reference material)

January 30, 2017

When exploring look and feel there can be only one. Okay, maybe there can be more than one but the point is this: Less is more. It’s more selective, it’s more empowering and it’s more efficient. Using fewer references forces you to select the most valuable starting point.

Try this next time you're exploring aesthetics for a design: collect a bunch reference material as you might normally then select the top three, maybe four. One of these is your primary visual reference and the other two or three might have elements you'd like to incorporate. Then begin designing using the primary reference as a base.

This doesn’t mean you should copy directly or be a clone. Just have a simple statement of your aesthetic goals and trust that the process of creation will result in something unique. Your project likely has different content, goals, etc. It will become something different in your hands.

For years everyone one of my projects had folders of reference material for character design, UI, typography, environments, etc. I wasted a lot of time trying to synthesize all those diverse elements. Now I force myself to be selective and choose the fewest reference points I need to get started. While working I allow myself to follow tangents so each piece can find its own identity.

Tags Design Process, Professional Skills, Creativity
← Make recommendationsGMB: Fun, smart exercise for physical autonomy →
  • Communication 25
  • Creativity 13
  • Design Process 29
  • Health 1
  • Interview 14
  • Professional Skills 30
  • Project management 9
  • Resources 3
  • Reviews 2

show your support

I've been writing Tools not Rules since 2014 and I do it because I love this stuff. Know what I ask for? Not a crumb. That said, if you'd like to make a donation...

Donate

Subscribe

It's free! Sign up to receive news and updates about products and special content.

Your personal information will never be shared with anyone.

Thank you!

tweets

  • HADOUKEN!!! @ Hangzhou, China https://t.co/h6QLqQpt6H
    Jun 20, 2019, 5:37 AM
  • I’m considering starting a new IG account: Kids in Woks. @ 乌镇 Wūzhèn Watertown https://t.co/geMFznqJSk
    Jun 18, 2019, 3:53 AM
  • I want a reverse ATM here in China. Activate using a QR code then input cash to have it automatically deposited in your Alipay account.
    Jun 18, 2019, 2:29 AM
  • I vote YES for more mirrored public art. @ 乌镇 Wūzhèn Watertown https://t.co/6Fe3fXfz4x
    Jun 18, 2019, 2:28 AM

All content © Tools Not Rules 2016